SBC Schedule - Cleveland Community College, Shelby, NC

2021 SUMMER Seminar Schedule


05/20/2021 – Website Development for Small Businesses

Today businesses need a website to allow customers to learn about their products and/or services. Developing a user-friendly and inviting website is important if you really want to attract interest. The seminar will present ways to develop a website without spending a fortune. This seminar is important for entrepreneurs as well as new and experienced business owners.Dr. Chance Witherspoon, Information Technology Instructor, will be the facilitator.

The seminar will be THURSDAY, 6:00pm-8:30pm, Online webinar.

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05/27/2021 – Financing Your Small Business

Financing continues to be a challenge for many small business owners. Questions include: Who will give me money for my business idea and what do they need from me? How will this business make money, and will it be enough to pay back a loan or attract an investor? Get to the heart of business financing in this seminar that answers your questions. Learn about diverse types of funding sources and how to choose the right one for your needs. Discover the keys to financing success. Dr. Becky Sain, of NC REAL and Cleveland Community College, will be the facilitator.

The seminar will be THURSDAY, 6:00pm-8:30pm, Online webinar.

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06/02/2021 – Cash Flow & Sales Forecasting for Beginners

Business is not just about how much money you make but how you manage it. In this interactive hands-on webinar, students will gain foundational knowledge about how cash flow works by setting up a mock cashflow sheet for a mock business. This includes identifying startup costs vs operational costs and using math and deduction skills to complete the annual cash flow sheet. Participants need a calculator and should be ready to participate in group breakout sessions for the exercise. Then they will be provided with tools to setup a cash flow system for their own business upon completion. Renae Simone will be the facilitator.

The seminar will be WEDNESDAY, 10:00am-12:00noon, Online webinar.

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06/03/2021 – Non-Profit vs For Profit: Regulatory Differences

How do non-profit and for-profit organizations differ? What is the regulatory protocol for starting a non-profit or for-profit business? There are critical steps to both types of organizations and understanding those steps and the uniqueness of each is very important. There are different elements of control with non-profit and for-profit organizations. What are they? What business structure is more effective in achieving the goals of each? Answers to these and other questions will provide you with a clear understanding of each. Calvin Patterson, of Earnest Harvest LLC, will be the facilitator.

The seminar will be THURSDAY, 6:00pm-8:30pm, Online webinar.

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06/09/2021 – Customer Service and Diversity in the Workplace

Understanding how to incorporate diversity and inclusion practices in the workplace is imperative for all organizations. Attendees will learn effective skills and tools for exploring the unique perspectives of others. Devaluing behavior and unconscious biases will be challenged. You will learn how to create an environment in which people’s differences are respected and where customers feel appreciated and valued. Practical steps will be demonstrated on how organizations can train and equip their employees on how to manage a diverse customer base and how to prevent issues that may lead to service or legal issues that affect your brands. Renae Simone will be the facilitator.

The seminar will be WEDNESDAY, 10:00am-12:00noon, Online webinar.

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06/10/2021 – Positioning Your Business for Post-Pandemic Success

We are excited to move past the challenges of 2020 and embrace new opportunities for marketing in the new year. What are the key digital marketing trends to consider to engage and retain current customers and generate more traffic, leads, and revenue? This training covers where you should put your time and attention for greater success in 2021 as a small business. We offer a review of what has worked in the past and trends and projections for future profitability. Participants will gain insights into specific, actionable marketing solutions to start the new year off right while increasing sales. Martin Brossman, business and social media coach, will be the facilitator.

The seminar will be THURSDAY, 10:00am-12:00noon, Online webinar.

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06/16/2021 – How to Find the Right Customers and Get Them to Buy

No matter what type of business you have, prospecting and sales are at the core of your revenue streams. Whether you are targeting individuals or businesses, this process can be intimidating and overwhelming. This seminar will serve as the foundation for small businesses to develop a practical strategy to find the right customers online and in the community and to get them to act. You will learn how to make sure that your customers can find your business online and how to connect with you. Renae Simone will be the facilitator.

The seminar will be WEDNESDAY, 6:00pm-8:00pm, Online webinar.

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06/17/2021 – Writing an Effective Business Plan

A business plan can be the most valuable tool a small business owner has. This seminar teaches you the important components of a business plan and helps you lay the foundation for a winning plan. Discover how a business plan is used by potential lenders, the dos and don’ts of writing a plan and steps for making the process easy. This seminar is for new and established business owners. Matt Rudisill, social media coach, will be the facilitator.

The seminar will be THURSDAY, 6:00pm-8:00pm, Online webinar.

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06/24/2021 – Basics of Bookkeeping

Gain a workable knowledge of how to properly record financial transactions for your business. Discover the three most important financial reports and how to use them to make the best-informed business decisions. If you are a new business owner or need a refresher on the basics of accounting, this seminar is designed for you. Bob Watson, CPA, will be the facilitator.

The seminar will be THURSDAY, 6:00pm-8:30pm, Online webinar.

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07/01/2021 – Facebook Paid Ads for Business Owners

Now that Facebook is showing less and less of business pages it is time to learn the real power of Facebook ads as it has over 1.49 billion monthly users. With Facebook ads you can display your best content in front of key customers that have clearly self-identified themselves as good customers by their interest on Facebook. Martin Brossman, Results Driven Success Coach, Speaker, Author, and Social Media Trainer, will be the facilitator.

The seminar will be THURSDAY, 6:00pm-8:30pm, Online webinar.

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07/15/2021 – How to Start a Business—Identifying the ABCs

This seminar will identify and discuss, in detail, the factors and topics that are crucial to starting a business. This class is for the entrepreneur or prospective small business owner. Wayne Grubaugh, Chief Innovation Officer, will be the facilitator.

The seminar will be THURSDAY, 6:00pm-8:30pm, Online webinar.

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07/22/2021 – E-Commerce

One way to expand your market is to sell products online. We will explore the features of well-known e-commerce host Shopify as well as other options for creating an online store. PayPal and other payment gateways will also be discussed. At the end of this session, you will be able to: 1) Determine if you need to sell online? 2) Have an understanding of your online store options. 3) Set up your online store and 4) Develop an online store marketing plan. Matt Rudisill, social media coach, will be the facilitator.

The seminar will be THURSDAY, 10:00am-12:00noon, Online webinar.

Register Now

PRE-REGISTRATION IS REQUESTED IN ADVANCE FOR SMALL BUSINESS SEMINAR PARTICIPANTS AND EACH SEMINAR. THERE IS NO CHARGE FOR A SEMINAR. CALL THE CONTINUING EDUCATION OFFICE FOR INFORMATION. (704-669-4015)

IN CASE OF INCLEMENT WEATHER, PLEASE REFER TO THE COLLEGE WEBSITE: www.clevelancc.edu

** Because of COVID-19, sessions will be online with ZOOM **
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