SBC Schedule - Cleveland Community College, Shelby, NC

2021 SPRING Seminar Schedule


01/07/2021 – Marketing Your Business

This seminar is about all aspects of marketing your business. Traditional methods and current digital marketing tips and trends will be discussed. Building your brand, an important part of marketing, will contribute to the success of your business. Matt Rudisill, social media coach, will be the facilitator.

The seminar will be THURSDAY, 6:00pm-8:00pm, Online webinar.

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01/14/2021 – Business Taxes

Gain a solid understanding of taxes required for small business owners and develop the best tax strategy for your business. Become familiar with the latest tax forms and procedures for both state and federal taxes. Discover how everyday business decisions can have tax implications that can affect your bottom line. This seminar is important for both new and experienced business owners. Bob Watson, CPA, will be the facilitator.

The seminar will be THURSDAY, 6:00pm-8:30pm, Online webinar.

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01/21/2021 – Operating a Home-Based Business

A great portion of businesses today operate as a home-based business. What makes them different from any other businesses? There are many advantages as well as some disadvantages to having your business based in your home. This seminar will help you understand those advantages and disadvantages as well as how the home atmosphere will affect the success of your business. You will also learn the legal issues associated with starting and running your business as a home-based business. This class is for the small business owner or prospective owner. Dwayne Parker, business coach, will be the facilitator.

The seminar will be THURSDAY, 6:00pm-8:30pm, Online webinar.

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01/28/2021 – E-Commerce

One way to expand your market is to sell products online. We will explore the features of well-known e-commerce host Shopify as well as other options for creating an online store. PayPal and other payment gateways will also be discussed. At the end of this session, you will be able to: 1) Determine if you need to sell online? 2) Have an understanding of your online store options. 3) Set up your online store and 4) Develop an online store marketing plan. Matt Ruisill, social media coach, will be the facilitator.

The seminar will be THURSDAY, 6:00pm-8:00pm, Online webinar.

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02/04/2021 – Show me the money – Crowdfunding and other creative ways to get money

Crowdfunding is one of many new creative ways of getting funding for small businesses. This class demystifies crowdfunding and other new ways to get money with a lower barrier to entry. You will learn the how-to of getting money for your business and what is the right funding to explore. Martin Brossman, business and social media coach, will be the facilitator.

The seminar will be THURSDAY, 6:00pm-8:00pm, Online webinar.

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02/11/2021 – Website Development for Small Businesses

Today businesses need a website to allow customers to learn about their products and/or services. Developing a user-friendly and inviting website is important if you really want to attract interest. This seminar will present ways to develop a website without spending a fortune. This seminar is important for entrepreneurs as well as new and experienced business owners. Dr. Chance Witherspoon, Information Technology Instructor, will be the facilitator.

The seminar will be THURSDAY, 6:00pm-8:30pm, Online webinar.

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02/18/2021 – How to Start a Business—Identifying the ABCs

This seminar will identify and discuss, in detail, the factors and topics that are crucial to starting a business. This class is for the entrepreneur or prospective small business owner. Wayne Grubaugh, Chief Innovation Officer, will be the facilitator.

The seminar will be THURSDAY, 6:00pm-8:30pm, Online webinar.

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02/25/2021 – Introduction to QuickBooks (Part 1)

QuickBooks is the accounting software of choice for many small business owners. It allows the owner/manager to account quickly and accurately for their business dollars. You will receive a complete introduction to the QuickBooks desktop product including setting up a company file and chart of accounts; navigating the home page; setting up your products and services; using QuickBooks lists and forms to record sales and manage expenses. After this seminar, you will have a good understanding of the QuickBooks process and capabilities. Jeffrey Weathers,a Certified Advanced QuickBooks ProAdvisor, will be the facilitator.

The seminar will be THURSDAY, 6:00pm-8:30pm, Online webinar.

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03/04/2021 – Introduction to QuickBooks (Part 2)

This seminar will expand on what you learned in Part 1. You will be encouraged to participate in discussions of more complex transactions that you may encounter in running your business including: receiving payments and paying bills; managing accounts receivable and accounts payable; reconciling bank and credit card accounts; how to generate and understand financial reports (profit & loss statements and balance sheets) that are vital to monitor and analyze your business as well as file your taxes and yearend. Jeffrey Weathers,a Certified Advanced QuickBooks ProAdvisor, will be the facilitator.

The seminar will be THURSDAY, 6:00pm-8:30pm, Online webinar.

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03/11/2021 – Financing Your Small Business

Financing continues to be a challenge for many small business owners. Questions include: Who will give me money for my business idea and what do they need from me? How will this business make money, and will it be enough to pay back a loan or attract an investor? Get to the heart of business financing in this seminar that answers your questions. Learn about diverse types of funding sources and how to choose the right one for your needs. Discover the keys to financing success. Dr. Becky Sain, of NC REAL and Cleveland Community College, will be the facilitator.

The seminar will be THURSDAY, 6:00pm-8:30pm, Online webinar.

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03/18/2021 – Nonprofit Virtual Fundraising in a Post-COVID World

What will you learn from this webinar?

  • Learn leadership’s proper role in raising major gifts
  • Identify the characteristics of a Culture of Philanthropy
  • Demystify how to find new dollars and new donors in this area
  • Learn five steps to raising major gifts that work in an era of social isolation
  • Learn how to design and host extraordinarily successful “virtual” events

The seminar will be THURSDAY, 6:00pm-8:00pm, Online webinar.

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03/25/2021 – Preparing for Growth—Finding Your Customers

This seminar will address methods and practices to identify and reach your potential customers. You will discuss methods for dealing with the unexpected events that occur in business ownership and how to maintain the course to keep moving forward. Matt Rudisill,social media coach, will be the facilitator.

The seminar will be THURSDAY, 6:00pm-8:00pm, Online webinar.

Register Now

04/01/2021 – How to Make an Impact with Social Media

Being part of the online business community is critical today. A small business owner can use their online knowledge to grow their business and take it to the next level. This seminar will provide tips and tactics to use social media wisely and productively. Learn the basics of using a Facebook business page, as well as information on the importance of advertising on Facebook. Martin Brossman, business and social media coach, will be the facilitator.

The seminar will be THURSDAY, 6:00pm-8:00pm, Online webinar.

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04/08/2021 – Online Seller Specialty Webinar

This webinar will assist online sellers that are “engaged in business” in North Carolina. Areas of discussion within the webinar will include sellers with a physical presence in N.C., remote sales to N.C., marketplace facilitators and marketplace sellers as well as applying for a N.C. Sales and Use Tax Account ID, if necessary. Edward Shumaker, Education Officer NCDOR, will be the facilitator.

The seminar will be THURSDAY, 6:00pm-8:00pm, Online webinar.

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04/15/2021 – Grant Seeking/Grant Writing

After completion of this seminar, you will be able to have a clear understanding of effective action items before starting a grant proposal. You will also become familiar with grant proposal components, learn how to utilize specific research strategies to find best funder matches, and understand post grant proposal follow up action items. You will discuss critical nature of mission, vision, prioritizing needs, effectively researching funding opportunities, and building relationships. You will participate in the development of a mock grant proposal. Calvin Patterson, CEO of Earnest Harvest, LLC, will be the facilitator.

The seminar will be THURSDAY, 6:00pm-9:00pm, Online webinar.

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04/22/2021 – Basics of Bookkeeping

Gain a workable knowledge of how to properly record financial transactions for your business. Discover the three most important financial reports and how to use them to make the best-informed business decisions. If you are a new business owner or need a refresher on the basics of accounting, this seminar is designed for you. Bob Watson, CPA, will be the facilitator.

The seminar will be THURSDAY, 6:00pm-8:00pm, Online webinar.

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04/29/2021 – Writing an Effective Business Plan

A business plan can be the most valuable tool a small business owner has. This seminar teaches you the important components of a business plan and helps you lay the foundation for a winning plan. Discover how a business plan is used by potential lenders, the dos and don’ts of writing a plan and steps for making the process easy. This seminar is for new and established business owners. Matt Rudisill, social media coach, will be the facilitator.

The seminar will be THURSDAY, 6:00pm-8:00pm, Online webinar.

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05/06/2021 – Patents, Trademarks & Copyrights—The Basics

– Each type of Intellectual Property has applications in specific circumstances. Sometimes a patent is appropriate for inventions, methods, and designs. A federal trademark registration might be useful in some situations or a copyright may very well be needed in others. It is important that an entrepreneur understand the differences and protections offered by each of these forms of Intellectual Property. James D. Wright, Registered Patent Attorney, will be the facilitator.

The seminar will be THURSDAY, 6:00pm-8:00pm, Online webinar.

Register Now

PRE-REGISTRATION IS REQUESTED IN ADVANCE FOR SMALL BUSINESS SEMINAR PARTICIPANTS AND EACH SEMINAR. THERE IS NO CHARGE FOR A SEMINAR. CALL THE CONTINUING EDUCATION OFFICE FOR INFORMATION. (704-669-4015)

IN CASE OF INCLEMENT WEATHER, PLEASE REFER TO THE COLLEGE WEBSITE: www.clevelancc.edu

** Because of COVID-19, sessions will be online with ZOOM **
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